Data defines the model by dint of genetic programming, producing the best decile table.

Market Segmentation: An Easy Way to Understand the Segments
Bruce Ratner, PhD.
Live chat by Boldchat
Live chat by Boldchat

Market segmentation modeling is the commonly used statistical method to gain insight into a company’s customers’ needs and wants in order to effectively market-n-sell customers. A customer database assuredly consists of heterogeneous segments. The issue of determining the set of segments is addressed by conducting a cluster analysis of a customer database. Once the cluster analysis, commonly known as market segmentation modeling, uncovers the segments, the next step is to understand the nature of the segments (clusters). The purpose of this cursory article is to present an easy way to understand the segments in order to develop effective marketing strategies against the customers within segments and across segments. This article is in the third edition of
Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling, Analysis of Big Data.
For more information about this article, call Bruce Ratner at 516.791.3544 or 1 800 DM STAT-1; or e-mail at
Sign-up for a free GenIQ webcast: Click here.