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Data defines the model by dint of genetic programming, producing the best decile table.
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Social Marketing Intelligence for Sweeping Improvement in Marketing Campaigns
Bruce Ratner, Ph.D. |
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Social Marketing Intelligence(SMI) is a cutting-edge method that increases the scope and application of valuable information from social network analysis of a company's database for implementing various marketing strategies, such as:
- Launching new products and services at significant efficiency (time and money),
- Improving response rates, and
- Identifying hi-tech fraud.
The purpose of this article is to illustrate SMI - how it can achieve sweeping improvement in marketing campaigns.
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| For more information about this article, call Bruce Ratner at 516.791.3544;or e-mail at br@dmstat1.com. |
| Sign-up for a free GenIQ webcast: Click here. |
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br@dmstat1.com