Data defines the model by dint of genetic programming, producing the best decile table.


Your Customers are Talking: Are You Listening?
Bruce Ratner, Ph.D.

The purpose of this article is to propose a methodology that extracts customers' business talk to make known what they are really saying. As a result, the hidden or subliminal messages within the exchanges of thoughts and opinions expose their current needs, their future requirements, and most important how to affect careful thought about the latter two fundamental marketing considerations to retain current and acquire new customers, and enhance the customer relationship (e.g., by cross-selling). I put forth the procedure of text mining to hear what your customers are talking about without observing their body language. Click here.

For more information about this article, call Bruce Ratner at 516.791.3544 or 1 800 DM STAT-1; or e-mail at br@dmstat1.com.
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